The UK client launch was in 2004. Culina have helped the Traxx team test and develop the latest generation of the system. Müller's logistics company, Culina, took the decision to convert their fleet into a media platform to capitalise on the medium in a number of different ways. This move provided Müller with an extension to their successful campaigns, including:

• Müller Vitality
• Müller Corners
• Müller Healthy Balance
• Müller Light
• Lead a Müller Life

Culina also provides their fleet to trade clients including: 'GU', 'Delamere', 'Kerry Gold' and 'So Good'.